Hello Kitty maker Sanrio ends Vivant tie-up after backlash in China
Sanrio has apologised and cut ties with Japanese spy drama Vivant after criticism in China over a merchandise collaboration.
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Sanrio, the company behind Hello Kitty, has ended its merchandise collaboration with Japanese television spy drama Vivant following a backlash in China.
The company apologised after the product line linked to the series drew criticism, BBC News reported.
Originally reported by BBC News. Read the full story at BBC News


